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| Issue |
Title |
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| Vol 1, No 2-3 (2015) |
Marketing-mix and marketing technology: evolution and proactive development |
Abstract
PDF (Українська)
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Svetlana Oberemok |
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| Vol 1, No 1 (2015) |
Modern Structure of Marketing Communications Complex |
Abstract
PDF (Українська)
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|
Elena Hrebenyukova |
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| Vol 1, No 4 (2015) |
The theoretical basis of influence and the structure of marketing environment |
Abstract
PDF (Українська)
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|
Olena Stefanova |
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| Vol 1, No 1 (2015) |
The state and prospects of development of Ukraine building market |
Abstract
PDF (Українська)
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|
Darina Ovcharenko |
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| Vol 1, No 1 (2015) |
Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research companies |
Abstract
PDF (Русский)
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|
Yulia Bezkrovnaya |
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| Vol 1, No 1 (2015) |
Adaptation of the methodology of sample surveys for marketing researches |
Abstract
PDF (Русский)
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|
Andrey Kataev |
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| Vol 1, No 2-3 (2015) |
Relationship marketing as a modern marketing concept |
Abstract
PDF (Українська)
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|
Oksana Bolotnaya |
| |
| Vol 1, No 4 (2015) |
Loyalty program: current content, types and methods of realization at B2C market |
Abstract
PDF (Українська)
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|
Ekaterina Nehaenko |
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| Vol 1, No 4 (2015) |
Theoretical aspects of marketing management of consumer behavior |
Abstract
PDF (Українська)
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|
Evgen Danilenko |
| |
| Vol 1, No 2-3 (2015) |
E-branding as a kind of marketing communications |
Abstract
PDF (Русский)
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|
Elizaveta Klyuyeva |
| |
| Vol 3, No 11 (2017) |
Public Marketing with a Focus on the Needs of Society |
Abstract
PDF (Українська)
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|
Darina Kalinichenko |
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| Vol 2, No 6 (2016) |
Relevance of introducing the concept of benchmarking on the education market of Ukraine for the development of higher educational institutions |
Abstract
PDF (Українська)
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|
Mariia Kostiuk |
| |
| Vol 1, No 4 (2015) |
Scientific essence of marketing as the process of exchange |
Abstract
PDF (Українська)
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Nataliya Kostyuchenko |
| |
| Vol 1, No 2-3 (2015) |
The methodology and basic procedures of identification of the market competition intensity |
Abstract
PDF (Русский)
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|
Andrey Kataev |
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| Vol 1, No 5 (2015) |
Consumer behavior and marketing communication: value approach |
Abstract
PDF (Русский)
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Nadezhda Popova, Olga Sosnova |
| |
| Vol 8, No 10 (2022) |
The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the Covid-19 Pandemic |
Abstract
PDF
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|
Handry Sudiartha Athar, Prayitno Basuki, Lalu Edy Herman Mulyono |
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| Vol 10, No 8 (2024) |
Effect of Marketing Strategies on Consumer Buying Behaviour: A Case Study of Nigeria Bottling Company |
Abstract
PDF
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Yusuff Taofiq Olasunkanmi, John Oladejo Babatunde, Emmanuel Adedokun Abiodun, Ugowe Samson Omoruyi, Chinenye Cordelia Nnamani, Achief Godsent Osimokha, Kesiena Jennifer Esegine |
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| Vol 1, No 2-3 (2015) |
Hotel services for hypotonics in Ukraine: scientific-practical results of economic-organizational and marketing substantiation |
Abstract
PDF (Українська)
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|
Yuliya Pereyaslova, Elena Hrebenyukova, Elizabeth Rasskazova |
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| Vol 3, No 12 (2017) |
Features of Marketing Activities on the Internet |
Abstract
PDF (Українська)
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|
Oksana Babiieva |
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| Vol 2, No 8 (2016) |
Relevance of Communications at Sale Points in the Modern Concept of Merchandising |
Abstract
PDF (Українська)
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|
Andrey Kataev |
| |
| Vol 2, No 7 (2016) |
Methods of forming and realization of assortment policy of retail business enterprises |
Abstract
PDF (Українська)
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|
Kiril Kudenko |
| |
| Vol 11, No 9 (2025) |
Foresight of Outsourcing Marketing Services in Ukraine |
Abstract
PDF (Українська)
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Inna Hushcha, Maryna Toniuk |
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| Vol 9, No 6 (2023) |
The Use of Digital Technologies in The Development of Marketing Strategies for Agricultural Enterprises |
Abstract
PDF (Українська)
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|
Inna Gushcha |
| |
| Vol 2, No 7 (2016) |
Actuality of assortment policy in the modern management of retail business enterprise |
Abstract
PDF (Українська)
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|
Yevheniia Yefimova |
| |
| Vol 10, No 8 (2024) |
Features of Digital Marketing Application in Agribusiness |
Abstract
PDF (Українська)
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Inna Gushcha, Artem Zhurba |
| |
| Vol 3, No 4 (2017) |
The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey |
Abstract
PDF
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Fazal Akbar, Abdul Razak Bin Omar, Fazli Wadood, Rosmaini Bin Tasmin |
| |
| Vol 3, No 12 (2017) |
The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises |
Abstract
PDF (Українська)
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|
Albina Basova |
| |
| Vol 2, No 2 (2016) |
The role of marketing in the modern local consulting |
Abstract
PDF (Русский)
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|
Анна Григорьевна Безпалова |
| |
| Vol 11, No 7 (2025) |
Impact of Effective Marketing Research on Product Performance: A Case Study of Ranona Limited |
Abstract
PDF
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Ugowe Samson Omoruyi, Oluwadamilola Wasilat Muili, Husseini Abalaka Faruna, Quadri Ige Adeshola, Abuh Okpanachi, Kesiena Jennifer Esegine |
| |
| Vol 3, No 7 (2017) |
Methodical Approaches to Communicative Providing of Retailer Branding |
Abstract
PDF (Українська)
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|
Andrey Kataev |
| |
| Vol 2, No 12 (2016) |
Identification of Relevant Factors of Dairy Enterprises of Kyiv Region |
Abstract
PDF (Українська)
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|
Vlada Shymko |
| |
| Vol 9, No 8 (2023) |
The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products |
Abstract
PDF
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Putu Ayu Ossi Widiari, Sulhaini Sulhaini, Baiq Handayani Rinuastuti |
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| Vol 10, No 12 (2024) |
The Role of Predictive Analytics in Enhancing Customer Retention Strategies in E-commerce |
Abstract
PDF
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Charles Ekene Mbanuzue, Oye Oluwafunmilayo Ekaete, Osakwe Michael Chukwudi, Adefemi Oluwasegun Temitope, Oladejo Babatunde John, Aderibigbe Tope Adetola |
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| Vol 9, No 8 (2023) |
Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia |
Abstract
PDF
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Annisa Hadiyani, Akhmad Saufi, Lalu Edy Herman Mulyono |
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| Vol 2, No 4 (2016) |
The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for ad-vancement of higher educational establishments |
Abstract
PDF (Українська)
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Мария Константиновна Костюк |
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| Vol 4, No 9 (2018) |
Marketing Support of Social Projects in the Market of Physical Education and Sports |
Abstract
PDF (Русский)
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Gul'nara Chernobaeva, Zhanna Nurmaganbetova |
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| Vol 1, No 4 (2015) |
Marketing research model of competitive environment |
Abstract
PDF (Українська)
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Dmitriy Krasilya |
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