Issue Title
Vol 1, No 2-3 (2015) Marketing-mix and marketing technology: evolution and proactive development Abstract  PDF (Українська)
Svetlana Oberemok
Vol 1, No 1 (2015) Modern Structure of Marketing Communications Complex Abstract  PDF (Українська)
Elena Hrebenyukova
Vol 1, No 4 (2015) The theoretical basis of influence and the structure of marketing environment Abstract  PDF (Українська)
Olena Stefanova
Vol 1, No 1 (2015) The state and prospects of development of Ukraine building market Abstract  PDF (Українська)
Darina Ovcharenko
Vol 1, No 1 (2015) Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research companies Abstract  PDF (Русский)
Yulia Bezkrovnaya
Vol 1, No 1 (2015) Adaptation of the methodology of sample surveys for marketing researches Abstract  PDF (Русский)
Andrey Kataev
Vol 1, No 2-3 (2015) Relationship marketing as a modern marketing concept Abstract  PDF (Українська)
Oksana Bolotnaya
Vol 1, No 4 (2015) Loyalty program: current content, types and methods of realization at B2C market Abstract  PDF (Українська)
Ekaterina Nehaenko
Vol 1, No 4 (2015) Theoretical aspects of marketing management of consumer behavior Abstract  PDF (Українська)
Evgen Danilenko
Vol 1, No 2-3 (2015) E-branding as a kind of marketing communications Abstract  PDF (Русский)
Elizaveta Klyuyeva
Vol 3, No 11 (2017) Public Marketing with a Focus on the Needs of Society Abstract  PDF (Українська)
Darina Kalinichenko
Vol 2, No 6 (2016) Relevance of introducing the concept of benchmarking on the education market of Ukraine for the development of higher educational institutions Abstract  PDF (Українська)
Mariia Kostiuk
Vol 1, No 4 (2015) Scientific essence of marketing as the process of exchange Abstract  PDF (Українська)
Nataliya Kostyuchenko
Vol 1, No 2-3 (2015) The methodology and basic procedures of identification of the market competition intensity Abstract  PDF (Русский)
Andrey Kataev
Vol 1, No 5 (2015) Consumer behavior and marketing communication: value approach Abstract  PDF (Русский)
Nadezhda Popova, Olga Sosnova
Vol 8, No 10 (2022) The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the Covid-19 Pandemic Abstract  PDF
Handry Sudiartha Athar, Prayitno Basuki, Lalu Edy Herman Mulyono
Vol 1, No 2-3 (2015) Hotel services for hypotonics in Ukraine: scientific-practical results of economic-organizational and marketing substantiation Abstract  PDF (Українська)
Yuliya Pereyaslova, Elena Hrebenyukova, Elizabeth Rasskazova
Vol 3, No 12 (2017) Features of Marketing Activities on the Internet Abstract  PDF (Українська)
Oksana Babiieva
Vol 2, No 8 (2016) Relevance of Communications at Sale Points in the Modern Concept of Merchandising Abstract  PDF (Українська)
Andrey Kataev
Vol 2, No 7 (2016) Methods of forming and realization of assortment policy of retail business enterprises Abstract  PDF (Українська)
Kiril Kudenko
Vol 2, No 7 (2016) Actuality of assortment policy in the modern management of retail business enterprise Abstract  PDF (Українська)
Yevheniia Yefimova
Vol 3, No 4 (2017) The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey Abstract  PDF
Fazal Akbar, Abdul Razak Bin Omar, Fazli Wadood, Rosmaini Bin Tasmin
Vol 3, No 12 (2017) The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises Abstract  PDF (Українська)
Albina Basova
Vol 2, No 2 (2016) The role of marketing in the modern local consulting Abstract  PDF (Русский)
Анна Григорьевна Безпалова
Vol 3, No 7 (2017) Methodical Approaches to Communicative Providing of Retailer Branding Abstract  PDF (Українська)
Andrey Kataev
Vol 2, No 12 (2016) Identification of Relevant Factors of Dairy Enterprises of Kyiv Region Abstract  PDF (Українська)
Vlada Shymko
Vol 2, No 4 (2016) The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for ad-vancement of higher educational establishments Abstract  PDF (Українська)
Мария Константиновна Костюк
Vol 4, No 9 (2018) Marketing Support of Social Projects in the Market of Physical Education and Sports Abstract  PDF (Русский)
Gul'nara Chernobaeva, Zhanna Nurmaganbetova
Vol 1, No 4 (2015) Marketing research model of competitive environment Abstract  PDF (Українська)
Dmitriy Krasilya
1 - 29 of 29 Items

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