Path of Science: International Electronic Scientific Journal

Vol 1, No 4 (2015)

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Table of Contents

SECTION "ECONOMICS"

Theoretical aspects of marketing management of consumer behavior Evgen Danilenko

PDF (Українська) 2.1-2.12

Marketing research model of competitive environment Dmitriy Krasilya

PDF (Українська) 2.13-2.23

Price strategy and pricing strategy: terms and identification content Tetyana Panasenko

PDF (Українська) 2.24-2.35

The theoretical basis of influence and the structure of marketing environment Olena Stefanova

PDF (Українська) 2.36-2.53

Scientific essence of marketing as the process of exchange Nataliya Kostyuchenko

PDF (Українська) 2.54-2.76

Loyalty program: current content, types and methods of realization at B2C market Ekaterina Nehaenko

PDF (Українська) 2.77-2.93