Marketing Communication of Metamore Cafe on Instagram In Improving Service Quality to Customers in Kotabumi (Indonesia)
Abstract
The research involves Cafe Metamore's Instagram Marketing Communication as a method to improve service and increase customer satisfaction in Kotabumi. The researchers used a descriptive qualitative approach to collect data through observation, interviews, and documentation. This research uses Agenda Setting Theory to examine the extent of social media's influence on the public's perceptions and interest in the business. Based on Instagram observations, promotional tools include photos, videos, Stories, and Reels. Cafe Metamore also monitored Instagram comments and messages to engage with its customers. Google Maps, in addition to Instagram, allows customers to see where the business is located and when it is open, and to leave a review. Integrated Marketing Communication not only improves a company's brand but also enhances its relationships with customers and local markets.
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Copyright (c) 2026 Hagi Julio Salas, Rizky Putry Nelsya, Elsa Maulia, Renata Safirta
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