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Vol 1, No 4 (2015) Loyalty program: current content, types and methods of realization at B2C market Abstract  PDF (Українська)
Ekaterina Nehaenko
 
Vol 1, No 2-3 (2015) Relationship marketing as a modern marketing concept Abstract  PDF (Українська)
Oksana Bolotnaya
 
Vol 2, No 6 (2016) Relevance of introducing the concept of benchmarking on the education market of Ukraine for the development of higher educational institutions Abstract  PDF (Українська)
Mariia Kostiuk
 
Vol 1, No 4 (2015) Scientific essence of marketing as the process of exchange Abstract  PDF (Українська)
Nataliya Kostyuchenko
 
Vol 1, No 1 (2015) Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research companies Abstract  PDF (Русский)
Yulia Bezkrovnaya
 
Vol 1, No 4 (2015) The theoretical basis of influence and the structure of marketing environment Abstract  PDF (Українська)
Olena Stefanova
 
Vol 1, No 2-3 (2015) Marketing-mix and marketing technology: evolution and proactive development Abstract  PDF (Українська)
Svetlana Oberemok
 
Vol 1, No 4 (2015) Theoretical aspects of marketing management of consumer behavior Abstract  PDF (Українська)
Evgen Danilenko
 
Vol 1, No 2-3 (2015) E-branding as a kind of marketing communications Abstract  PDF (Русский)
Elizaveta Klyuyeva
 
Vol 3, No 11 (2017) Public Marketing with a Focus on the Needs of Society Abstract  PDF (Українська)
Darina Kalinichenko
 
Vol 1, No 2-3 (2015) Hotel services for hypotonics in Ukraine: scientific-practical results of economic-organizational and marketing substantiation Abstract  PDF (Українська)
Yuliya Pereyaslova, Elena Hrebenyukova, Elizabeth Rasskazova
 
Vol 2, No 7 (2016) Actuality of assortment policy in the modern management of retail business enterprise Abstract  PDF (Українська)
Yevheniia Yefimova
 
Vol 2, No 7 (2016) Methods of forming and realization of assortment policy of retail business enterprises Abstract  PDF (Українська)
Kiril Kudenko
 
Vol 10, No 8 (2024) Features of Digital Marketing Application in Agribusiness Abstract  PDF (Українська)
Inna Gushcha, Artem Zhurba
 
Vol 3, No 12 (2017) The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises Abstract  PDF (Українська)
Albina Basova
 
Vol 2, No 12 (2016) The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis Abstract  PDF (Українська)
Natalya Ivanova
 
Vol 3, No 12 (2017) Features of Marketing Activities on the Internet Abstract  PDF (Українська)
Oksana Babiieva
 
Vol 2, No 12 (2016) Identification of Relevant Factors of Dairy Enterprises of Kyiv Region Abstract  PDF (Українська)
Vlada Shymko
 
Vol 2, No 4 (2016) The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for ad-vancement of higher educational establishments Abstract  PDF (Українська)
Мария Константиновна Костюк
 
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