Public Marketing with a Focus on the Needs of Society

Darina Kalinichenko; Darina Kalinichenko

doi:10.22178/pos.28-10

Public Marketing with a Focus on the Needs of Society

Darina Kalinichenko

Abstract

The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted.

10.22178/pos.28-10

Keywords

public marketing; public needs; state marketing; management; social marketing; economics; marketing tools

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