Representation of Ukrainian Refugees in the UK Media (BBC News)

Olha Lukianova

Abstract

This article examines the media representation of Ukrainian refugees in the United Kingdom, focusing specifically on BBC News coverage during two distinct periods: the initial 2022 Russian invasion and 2025. The study aims to identify dominant narratives and analyse how these portrayals have evolved. Adopting a qualitative research design, the study employs thematic analysis of fourteen news articles to explore underlying meanings in depth.

The findings reveal that representation across both periods is overwhelmingly positive, legitimising support for granting refuge and opportunities for settlement. However, a notable shift in focus is evident: 2022 coverage centred on the "British response," highlighting national humanitarian efforts and appreciation for refugees, while 2025 reports foreground themes of Ukrainians' integration, professional success, and "giving back" through volunteering.

Despite this favourable portrayal of Ukrainian refugees, the media appears to focus primarily on Britain's role in providing support, contributing to a sense of national pride. The study argues that these narratives often employ a "discourse of deservingness" that emphasises refugees' gratitude and socioeconomic contributions. Ultimately, the article concludes that while such positive portrayals may foster social cohesion, they may also oversimplify refugees' experiences by obscuring ongoing structural challenges and prioritising a more self-referential dimension of national compassion.


10.22178/pos.131-1


Keywords


Ukrainian refugee; media representation; BBC News; public opinion

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References


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Copyright (c) 2026 Olha Lukianova

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