Effect of Social Media on Recruitment Processes of Human Resources Consulting Firms in Nigeria

Ugochinyere Evangelin Obi

Abstract

This paper explores how a human resources consulting firm in Nigeria can apply social media to its recruitment process. The research design was descriptive, using a survey to collect data from 400 job applicants in the selected regions of Lagos State (Yaba, Mushin, Lagos Island, and Oshodi). Of the 400 questionnaires distributed, 370 were returned, yielding a response rate of 98.4%. The researchers used descriptive statistics (frequency distributions, means, and standard deviations) and inferential statistics (regression analysis) to analyse the data in SPSS version 20.0. The results indicated that Facebook significantly influences the recruitment process of HR consulting companies, with an R-square of 71.3% (F=7.008, p<0.05). LinkedIn (R-s= 82.5%, F=9.207, p<0.05) and Instagram (R-s= 91.2% F=9.049, p<0.05) exhibited the most major impact. The authors of the study concluded that social media sites were important for recruitment effectiveness, and that LinkedIn, Instagram, and Facebook exerted the greatest influence, respectively. The paper advised companies to strategically enhance social media marketing/operations to disseminate job information to targeted job seekers. 

10.22178/pos.126-14


Keywords


Social Media; Recruitment Processes; Human Resources Consulting Firms; Facebook; LinkedIn; Instagram; Nigeria

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References


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