Digital Diplomacy and Small States: The Case of Kosovo

Abstract

Digital diplomacy in modern times is increasingly being used and gaining momentum. With advances in technology, the methods of conducting diplomacy have also evolved. One of these evolutions is digital diplomacy. This paper examines the role of digital diplomacy in affirming Kosovo as a new and small state in the international arena. Considering the challenges Kosovo faces in gaining international recognition and improving its image, it has used diplomatic approaches and digital tools to enhance recognition and build international relations. This paper analyses the strategies and messages of Kosovo's institutions and diplomats on social networks and digital platforms. This study identifies the advantages and limitations that small states with different international statuses and capacities face. Based on the analysis conducted in this paper, the findings show that Kosovo uses digital technology to strengthen its international relations and image, to challenge political obstacles, and to build support. In this paper, we highlight the importance of digital diplomacy as a strategic tool for small states in the modern era and amid ongoing technological development. This analysis reveals that digital diplomacy is an appropriate method and mechanism to address the limitations of traditional diplomacy, thereby strengthening the influence of small states in the international arena, with a particular focus on the case of Kosovo.