Sustainable Tourism Village Development Strategy Based on Green Tourism in Bilebante Village, Central Lombok Regency, Indonesia

Abstract

This study aims to analyse sustainable tourism village development strategies based on green tourism in Bilebante Tourism Village, Central Lombok Regency; identify supporting and inhibiting factors; evaluate their impacts on tourists; and formulate strategic recommendations for sustainable destination management. This research employed a qualitative descriptive method, supported by a limited quantitative component (mixed-methods), and used a case study design. The researchers collected data through in-depth interviews, documentation, and questionnaires distributed to tourists. The researchers analysed the data using descriptive thematic analysis supported by SWOT analysis, including the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS). The findings reveal that Bilebante Tourism Village has implemented green tourism principles through community-based environmental management, educational tourism attractions, and the integration of agricultural, cultural, and local economic sectors. These initiatives have enhanced tourist satisfaction and strengthened environmental awareness. However, the implementation remains constrained by limited human resource capacity, inadequate infrastructure, weak stakeholder coordination, and the absence of integrated strategic guidelines. Supporting factors include strong local resources, active community participation, and government support. This study highlights the gap between symbolic achievements and the practical implementation of green tourism principles. Therefore, strengthening collaborative governance, human resource development, digital promotion, and environmental education are essential to ensure sustainable tourism development.