Artificial Intelligence (AI) as an Instrument of Public Diplomacy

Abstract

Diplomacy and technology are distinct terms and fields, but when combined and coordinated effectively, they can yield great results, especially in the modern era. Technology, artificial intelligence (AI), and public diplomacy form a nexus with very concrete effects in the international arena. In this paper, we have analysed artificial intelligence (AI) as an instrument for public diplomacy in the context of technological transformation and communication in the international arena. By clarifying the concepts of public diplomacy, soft power, and artificial intelligence, this study examines how states can leverage these tools to advance their interests and shape their image in the global arena. The methodology of this paper is mainly qualitative. It is based on a descriptive and comparative analysis of academic literature, relevant studies, official documents, and developments, examining the application of artificial intelligence in public diplomacy. The methods used in this paper include content analysis and thematic analysis of communications, digital intelligence, and theoretical analysis of the impact of artificial intelligence on processes and outcomes in modern public diplomacy.

The findings in this paper suggest that Artificial Intelligence (AI) represents a transformative tool for modern public diplomacy. The use of AI in public diplomacy requires a balance between technological development and innovation and international democratic principles to maintain trust and legitimacy in international communication. Public diplomacy and the use of artificial intelligence in modern times provide a basis for great success.