Path of Science: International Electronic Scientific Journal

The article is devoted to studying the economic aspects of providing training for cheerleading teams in higher education institutions (HEIs). The study aims to analyse economic approaches to ensuring the training of cheerleading teams to participate in competitions among teams of higher education institutions. The key factors that influence the provision of team training are identified. The study revealed such factors as the availability of funding, the quality of coaching staff and the availability of sports infrastructure. The problems that can affect the effectiveness of team training are highlighted, and their solution is a crucial task for the successful development of cheerleading in higher education institutions. The structure and composition of costs for training cheerleading teams in higher education institutions are analysed. The analysis results indicate that the expenses include salaries of coaches and staff, purchase of equipment, medical care and other costs. Various areas of attracting financial resources to support the training of cheerleading teams in higher education institutions, such as university funding, sponsorship agreements, grants and sports development funds, are studied. The prospects for developing cheerleading infrastructure in higher education institutions are investigated. Developing cheerleading infrastructure in higher education institutions is essential in improving the quality of students' sports training, stimulating an active lifestyle and shaping a sports culture among the student community. The research is critical for both scientific and practical fields, contributing to improving conditions for the development of cheerleading in higher education institutions. The study results will allow universities and other educational institutions to understand better the costs associated with these activities and develop funding strategies to optimise the use of resources. This will contribute to the further development of the cheerleading infrastructure and improve the training of sports teams in educational institutions.

cheerleading; higher education institutions; physical culture and demonstration cheerleading; competitive cheerleading; team training; economic aspects; costs; funding areas

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