Tourist Risk Perception, Destination Image and Tourist Experience towards Revisit Intention Post COVID-19 Pandemic

Astrid Octavia Bahari, Lalu Edy Herman Mulyono, Handry Sudiartha Athar

Abstract

West Nusa Tenggara Province, especially the island of Lombok, has many tourist destinations, namely nature tourism, cultural tourism, and tourist attractions (sports tourism). Still, the tourism sector in NTB is one of the sectors most affected by the COVID-19 pandemic era. This study aimed to determine tourist risk perception, destination image and tourist experience on revisit intention after the Covid-19 pandemic. This study uses a quantitative approach with an explanatory research design. This research was conducted in Kuta Tourism Destinations, Central Lombok Regency, Lombok Island, West Nusa Tenggara Province, Indonesia. The research population is all people who have visited the Mandalika KEK tourist attraction on the island of Lombok after the Covid-19 pandemic in March 2020. The sampling technique is non-random sampling, so the number of research samples is 85 people. Data collection techniques used are questionnaires and documentation. Data analysis was carried out using the Partial Least Square approach. The results showed that 1) Tourist Risk Perception has a negative and significant effect on Destination Image; 2) Destination Image has a positive and significant impact on Tourist Experience; 3) Tourist Experience has a positive and significant effect on Revisit Intention; 4) Tourist Risk Perception has a negative and significant effect on Kuta Lombok Tourist Destinations after the Covid-19 pandemic; and 5) Destination Image has a positive and significant impact on the Revisit Intention of Tourists of Kuta Lombok Tourism Destinations after the Covid-19 pandemic.

10.22178/pos.86-11


Keywords


tourist risk perception; destination image; tourist experiences; revisit intention; Covid-19

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References


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Copyright (c) 2022 Astrid Octavia Bahari, Lalu Edy Herman Mulyono, Handry Sudiartha Athar

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