Social Media: Sustainable Communication Tool on Challenges Faced by Women

Chinyere Linda Agbasiere

Abstract

We examine the challenges faced by women for effective communication on social media. The majority of the data used in this study was primary, and it was gathered in the field using a questionnaire. The questionnaire utilized in this study was a written list of questions that had been carefully designed and selected to gather data. The questions were closed-ended and focused on women's issues and their use of social media. Cronbach alpha was used to test the dataset's validity, consistency, and reliability based on the obtained information. Cronbach's Alpha for all constructs or items was more significant than the minimum acceptable reliability coefficient of 0.5 to 0.9, indicating strong internal consistency.

Furthermore, Cronbach's Alpha for all constructs was more than the minimal permissible reliability coefficient, indicating that they were valid and trustworthy and hence suitable for use. We notice that the majority of respondents in this study reported that they had experienced social media harassment. Our findings show, in particular, that the majority of respondents in this study believe that women are usually overlooked when it comes to matters requiring social media opinions. From the preceding, we opined that information, education and communication are empowering tools. It is the challenge of women in leadership to dismantle the obstacles in the women's use of information media. No form of women empowerment will succeed until these challenges are met.



Keywords


social media; women empowerment; communication; gender equity

Full Text:

PDF


References


Di Lauro, S., Tursunbayeva, A., & Antonelli, G. (2019). How Nonprofit Organizations Use Social Media for Fundraising: A Systematic Literature Review. International Journal of Business and Management, 14(7), 1. doi: 10.5539/ijbm.v14n7p1

Huesch, M. D., Galstyan, A., Ong, M. K., & Doctor, J. N. (2016). Using Social Media, Online Social Networks, and Internet Search as Platforms for Public Health Interventions: A Pilot Study. Health Services Research, 51, 1273–1290. doi: 10.1111/1475-6773.12496

McPherson, A. C., Gofine, M. L., & Stinson, J. (2013). Seeing Is Believing? A Mixed-Methods Study Exploring the Quality and Perceived Trustworthiness of Online Information About Chronic Conditions Aimed at Children and Young People. Health Communication, 29(5), 473–482. doi: 10.1080/10410236.2013.768325

Palmer, A., & Koenig‐Lewis, N. (2009). An experiential, social network‐based approach to direct marketing. Direct Marketing: An International Journal, 3(3), 162–176. doi: 10.1108/17505930910985116

Park, N., Kee, K. F., & Valenzuela, S. (2009). Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes. CyberPsychology & Behavior, 12(6), 729–733. doi: 10.1089/cpb.2009.0003

Porter, L. V., Sweetser Trammell, K. D., Chung, D., & Kim, E. (2007). Blog power: Examining the effects of practitioner blog use on power in public relations. Public Relations Review, 33(1), 92–95. doi: 10.1016/j.pubrev.2006.11.018

Quan-Haase, A., & Young, A. L. (2010). Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging. Bulletin of Science, Technology & Society, 30(5), 350–361. doi: 10.1177/0270467610380009

Shirky, C. (2011). The Political Power of Social Media: Technology, the Public Sphere, and Political Change. Foreign Affairs, 90(1), 28–41.

Wright, D. K., & Hinson, M. D. (2011). A three-year longitudinal analysis of social and emerging media use in public relations practice. Public Relations Journal, 5(3), 1–32.


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




Copyright (c) 2021 Chinyere Linda Agbasiere

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.